Benefits of Creating Commercial Outdoor Dining Spaces - Babmar

An outdoor dining space increases seating capacity to accommodate more customers and generate more revenue. It offers a pleasant ambiance and attracts customers via foot traffic. An outdoor dining space means opportunities for events like live music and parties.

Introduction

For many restaurants or similar establishments like a coffee shop or bakery, an outdoor dining space can make a big difference in revenue, branding, and opportunities. Taking advantage of an unused space outside allows for more seating (and additional revenue). The early spring and late fall seasons can be extended with cozy fire pits or outdoor heaters. An outdoor space allows for live music and events, even for creating special outdoor-only menus. Depending on local regulations, that outdoor space may appeal to pet owners. And it definitely attracts foot traffic as potential customers walk past.

If your space has a lovely view, such as a skyline, garden, or ocean view, take advantage of that local ambiance by setting up some outdoor commercial furniture. It will pay for itself in a better customer experience and increased profits.

Importance of Outdoor Dining Spaces

During the Covid-19 pandemic, many restaurants discovered just how valuable outdoor dining spaces could be. It allowed them to keep serving customers in a safe way. Many have maintained those spaces, seeing the additional revenue streams that they represent. Outdoor dining extends seating options and provides a setting for things like live music and events, large parties, and more.

The branding opportunities from outdoor dining are exceptional. Commercial umbrellas can feature your establishment name or other messaging, which reinforces your brand to foot traffic.

Being outside during nice weather or while taking in a lovely view creates an ambiance that improves your customer experience and encourages them to return. By reassessing your outdoor space and adding commercial furniture, like dining tables, chairs, and bar stools, you’ll create a unique dining experience that pays off and makes the most of every square foot of space.

7 Benefits of Creating Commercial Outdoor Dining Spaces

There are several benefits to creating a commercial outdoor dining space. Some are immediately practical, such as increased seating and thus, revenue. Others are less tangible (improving branding opportunities and a better customer experience). Put them all together, they open up new revenue streams and opportunities for improving business.

Having the right commercial outdoor furniture makes all the difference. You want it sturdy, but comfortable, and it must hold up against various weather elements like rain and sun. Choosing quality commercial outdoor furniture like that from Babmar is a smart investment that will pay off through years of use by satisfied customers.

Here are 7 benefits to creating a commercial outdoor dining space.

Increased Seating Capacity

Offering seating outside allows for more of it – thus, more customers and revenue. Outdoor seating is appealing during the nice weather and can be extended in early spring and late fall with the use of heaters or a fire pit.

Outdoor seating is also great for a large party or event that might not work as well inside.

Create a Great Environment for Socializing

An outdoor dining space creates a lively, yet relaxing atmosphere. Foot traffic can sense that fun as they pass by. Larger parties can socialize without the worry of disrupting other customers. The outdoor dining space can be customized with a special food or drink menu, making it feel like an exclusive experience.

Enhance Ambiance

Outdoor dining adds extra ambiance. Enjoying nice weather or a pretty view helps customers relax, and stay longer. Being able to settle into comfortable outdoor dining furniture encourages your them to enjoy the vibe. Foot traffic passing by will notice it and likely become customers.

Enhance Customer Experience

Dining outdoors is something special you can offer your customers. They’ll enjoy the more relaxed ambiance, especially if your establishment adds something extra like live music or other kind of event or entertainment to partake in as they relax.

Flexible Use of Space

A commercial outdoor dining space increases the options for your space. It provides a place for hosting larger parties or a sponsored event that might not work inside. It’s a chance to extend the season, such as early spring or late fall. It allows you to provide entertainment to attract more customers and to attract interest from foot traffic.

Positive Impact on Brand Image

A great outdoor dining space will have a positive impact on your brand. Customers will enjoy an improved experience and provide return business, positive word of mouth, or in their online reviews. Customized with your name or other slogan, commercial outdoor umbrellas reinforce your messaging and brand, especially among foot traffic. Being able to provide a comfortable outdoor space for entertainment or sponsored events will also make your restaurant an easy go-to for area residents.

Increased Business Revenue

A report in the Chicago Tribune notes that outdoor dining can increase sales by anywhere from ten to thirty percent depending on the setting. An outdoor dining space allows for increased seating and attracts new customers from passing foot traffic. There are additional revenue-generating opportunities – a space for sponsored events, large parties, or entertainment that will bring in customers.

Conclusion

Adding outdoor seating and dining to your commercial space is a smart business move. It maximizes every bit of square footage, improves the customer experience, and opens up so many possibilities that you might not be able to do in the interior space. Those can range from offering live music to large parties to sponsored events, all of which will generate revenue.

Using comfortable commercial outdoor furniture, like Babmar’s high-quality tables, chairs, bar stools, umbrellas, and more offers your customers a special, relaxing ambiance. Diners can enjoy beautiful weather or a spectacular view. This inviting atmosphere encourages them to stay longer (and spend more money), to return, and to bring new potential customers.

Outdoor dining offers new ways to brand your business, adding your name or message to commercial umbrellas that will be seen by passers-by. The outdoor setting also provides staging for events, music, and other things that will showcase your restaurant. It’s an easy way to expand the revenue potential of your business.